The VII Group is a full-service consulting agency specializing in sporting events, sponsorship, philanthropic work, hospitality packages, foreign tours, and ticket promotions on the high school and college levels. The VII Group strives to deliver exceptional experiences for all participating teams and phenomenal fan memories for spectators through specialized strategy and event identity plans. At the VII Group, we believe that successful events begin with attention to detail and authentic experiences for the community. We deliver on those things in everything we do. Our services also ensure that participating teams have the most premium and memorable experience possible.

The number VII stands for completeness and perfection, which is our goal with each event we host and promote. Brands, associations, and organizations achieve maximum results by integrating services and resources offered by the VII Group. The VII Group brings an aggressive and enthusiastic approach to every event and assignment through extensive planning and project management. Our staff is extremely responsive to any of our brands’ needs, and we are committed to success and excelling with clients. The VII Group is the mastermind behind events such as the number one ranking high school Thanksgiving tournament, Holiday Hoopsgiving, with the addition of two other high school events; Braggin’ Rights held in Huntsville, AL & The Emerald Coast 16 held in beautiful Northwest Florida. The VII Group also partners with Play for Orange, a nonprofit developed by the founder of both organizations to support the patients at Children’s Healthcare of Atlanta.

Hailing from the basketball world, the VII Group ensures authenticity to the sport along with a bold and innovative approach every step of the way. We are committed to the utmost success in partnership with our clients and are passionate about building long-term partnerships with every event. Understanding the power of global connections, the VII Group also plans foreign tours to help athletes and travelers experience culture and success on a larger scale. All of the offerings through the company have been put in place to advance the lives of everyone involved and continue to change the path and access that many people currently have. The VII Group looks to also add other large-scale sporting events in the years to follow.


  • Sports Marketing Consulting
  • Team Hospitality + Concierge Services
  • Market and Venue Landscape Expertise
  • Event Strategy
  • International and National Sports Trip Curation


Christopher Williams is a passionate connector, history maker, and undeniable leader who uses basketball to transform lives worldwide. The former championship-winning coach decided to embark on a journey that would lead him to a never before hosted basketball tournament and numerous ways to show young people all parts of the globe. Christopher is the founder of Holiday Hoopsgiving, the number one ranking Thanksgiving tournament for the last four years, according to USA Today and Yahoo Sports. Another renowned event that he started is the Emerald Coast 16, a national Christmas tournament held in Destin, Florida. He is also the curator of the first major college basketball showcase, which will be an addition to Holiday Hoopsgiving. All of the events are used to add love and support to cancer and leukemia patients’ lives at Children’s Healthcare of Atlanta through his nonprofit, Play for Orange. Outside of his professional and philanthropic endeavors, Christopher is a devoted husband and father to two beautiful girls.